Dominics Marketing Blog

Nike mission page  Nike - Mission — NIKE, Inc. Nike's Instagram:  Instagram  This week, I chose to look at Nike and see what their advertising was like on social media, and if they interact with users on the platform of Instagram. I chose Nike because I wear a lot of their clothes for working out or playing basketball, but I have never looked at what they post online outside of just the marketing on their website or in physical stores. Nike is an activewear and streetwear company, and their value proposition is that they "offer products to inspire anyone to become an athlete".               I saw both good and bad things in Nike's Instagram marketing. The first comment I saw by @kayfedsz mentions she is unhappy that plus-size women are not represented in the advertisement. A response to this comment by @dgreg1170 complains that the sizing for the product is ridiculous, with a 125lb woman having to buy a size XL. I think that both of thes...

  MARKETING IN THE NEWS: DOMINOS I chose to write about this article because I like Dominos pizza and have lots of positive memories surrounding the brand. I also think companies rebbranding is always an interesting change to follow, and see the effects of over time. Dominos Pizza, a well known name in the fast food industry, is modernizing their branding and sound, which includes adding brighter colors, a new signature font, special boxes for a more "premium" feel, and even a new jingle to emphasize the "mmm" in the middle of Dominos, along with popular music artist Shaboozey. These changes come from the company's " hungry for MORE" strategy, as they refer to it, a strategy used by them to constantly think about what more they can be doing to improve on their already successful franchise. If I were to break the article down to three key takeaways, they would be - Dominos considers themself a tech...